Finally! A POSM that matches!
"Prietenul CoolzOr" m-a incantat astazi cu aceast superb POSM pentru Ford Limited Edition Ranger Extreme, un model cu 30% mai mult spatiu de depozitare. Ce mi s-a parut si mai interesant a fost ca acest POSM s-a nascut si cu ajutorul cercetarii...so being brilliant is not enough...sometimes you have to look at the numbers.
Iata cum a decurs totul:
"Question is, where would you reach the right audience? Research showed that many truck buyers are in blue-collar industries such as auto repair, construction and plumbing and that they tend to gather in specific after-work pubs. Opting for a medium like matchboxes could give the opportunity to both illustrate the product benefit and be useful to the target audience."Iata si rezultatele:
"5,000 matchboxes were distributed amongst potential buyers at these pubs. On the box, Ford’s website address was printed so the curious could see what the truck looked like and book a test-drive. Over 1600 people visited the website, of wich 450 booked a test-drive. 300 finally test-drove the car. The Limited Edition Ranger extreme was sold out a month ahead of schedule."Agency: JWT, Malaysia